
September 8, 2026
How Much Time Does Checking the Waiting Room Really Cost?
By Alex Berthé-Suarez, LCSW-C, founder of Heerio
Here's a question I never thought much about until I started building Heerio:
How much time does the average therapist spend checking whether clients have arrived?
A minute here. Two minutes there. Perhaps another trip down the hallway when someone is running late.
It doesn't seem like much.
But for clinicians who see 20, 25, or 30 clients a week, those minutes can add up to something substantial.
And for therapists, time is money.
Let's do the math
Imagine you're seeing 25 clients a week.
Suppose you spend an average of three minutes per appointment managing arrivals. That includes checking the waiting room, returning to your office, and checking again when someone hasn't shown up.
That's 75 minutes a week.
Over 48 working weeks, you've spent 60 hours a year managing something as simple as knowing who's arrived.
Now consider what your professional time is worth.
| Value of your professional time | Annual value of 60 hours |
|---|---|
| $150/hour | $9,000 |
| $200/hour | $12,000 |
| $250/hour | $15,000 |
And that's just one clinician.
If five clinicians in a group practice each spend that much time managing arrivals, you're looking at 300 hours annually.
At $200 per hour, that's $60,000 worth of professional time.
To be clear, that's not automatically $60,000 in additional revenue. It's the estimated value of the time being used for an administrative task. Your actual savings will depend on how much time is recovered and how you put it to use.
But it's still a remarkable amount of valuable time devoted to a fairly simple problem.
The cost isn't just the minutes
There's another consideration that doesn't show up in the calculation.
Interruptions.
You're halfway through writing a note. You get up to check the waiting room. Nobody's there. You return to your desk and try to remember where you left off.
Or you're reviewing information about your next appointment when you decide to take another look down the hallway.
The interruptions themselves may be small, but they're unnecessary.
And that's part of what makes an automated arrival notification so appealing.
What if you could eliminate most of that?
Imagine clients arriving, checking in, and triggering a notification on your phone.
You don't have to listen for the front door. You don't have to leave your desk just to see whether someone has arrived.
You can use those minutes to finish paperwork, return phone calls, prepare for the next session, or enjoy an actual break.
That's what Heerio was built to do.
A simple investment with potentially substantial value
Heerio starts at $4.99 a month for the first six months, then $9.99 a month for a single location.
That includes unlimited providers at the location.
Even if it saves each clinician only a few minutes a day, the potential value is significant compared with the subscription cost.
And unlike hiring someone to monitor the waiting room, you're not adding another salary or complicated administrative process.
Clients check in. You get notified.
It's a pretty straightforward proposition.